My photo stream is fuelled by my ongoing 'Ft Lauderdale Sun' twitter project, where images taken and edited on iPhone are uploaded directly from the beach.

I use iPhone exclusively, and do not own a camera.

My photographic philosophy is simple. Capture the moment. The aim is to create a faithful representation of the mood by doing all editing and and adjustments right there on the spot, rain or shine.

I strongly believe in the artistic power of editing and sharing as soon as possible. There's an artistic power in the moment - the freshness of the work is very much at the centre of the creative process. This spontaneous and instinctive process give each piece an integrity that lingers.

The project now has its own home over at www.ftlauderdalesun.com The shots here on flickr are more my own slightly darker take on iPhoneography.

The Twitter account for FLS is www.twitter.com/ftlauderdalesun

You can also find me daily on Instagram and Eye'em as well as on my Facebook page. facebook.com /ftlauderdalesun

Background to the project:

From the first image taken back in summer 2009 sharing is crucial to this day-to-day project.

The project aims to show the power of 'Iive' photos and videos, partly to find out what the iPhone's picture capabilities are (what MY capabilities are!), but mainly to share a pretty cool dawn experience.

Who am I? I'm Andy - Creative chief of a design and branding company with clients in the auto racing, sports, food, and manufacturing industries. Previous design-lives include record sleeves, magazines and national news television. I do take photos professionally when required - mainly at autoracing tracks and speedways.

Like some folks have to take the dog for a walk before work, I feel compelled to take the iPhone out for a walk. I probably spend about 90 mins a day at the beach, after which its the shoes-on stuff (work).

If I do my job right the only difference between my photo and yours is resolution.