It’s how we measure ourselves. Every scoop, cup, dip, tablespoon and dash. It’s farmers owning the company. It’s cows loving their farmers. It’s rBST free milk. It’s the thickest sour cream, the cookingest butter and the best cottage cheese in the world. It’s you cooking the most tantalizing, memorizing freakishly great tasting food in your life. It’s farm meets delicious. It’s Farmalicious.