eth.no.cen.tric |eθnōˈsentrik|

adjective: evaluating other peoples and cultures according to the standards of one's own culture - "Oxford Dictionary"

In few words, this is how we see the world. We can't avoid been ethnocentric, but knowing it help us better understand others culture and change our attitude towards the "exotic, unknown, strange, etc..." This is the first step to see our multicultural world with other eyes, see what is hidden or just perceive the beauty of rather strange things.

Are you ethnocentric? Yes, you are, we all are.