Endurancelife was founded in 2003 by some friends who shared a passion for challenge, adventure and the natural world. The aim then, as it continues to be today, was to build a tribe of like-minded multi sport enthusiasts who live to explore the extents of their physical boundaries and drive each other to push them.

We understand the scale and growth of the Endurance Sports market and our mission is to build Endurancelife into one of the world's leading sports life-style brands. We are making this happen by taking a strategic long term approach and delivering powerful and differentiated products, services and experiences.