Enrique Dans is Professor of Information Systems and Techologies at IE Business School since 1990. He holds a Ph.D. in Management (Information Systems) from UCLA, an MBA from Instituto de Empresa, a B.Sc. from Universidade de Santiago de Compostela, and post-doctoral studies at Harvard Business School. His research interests include processes of technology adoption and the effects of technology at three different levels of analysis: individuals, organizations, and the society as a whole. Professor Dans keeps a permanent presence in Spanish and international media, and is also an extremely prolific blogger: his blog, www.enriquedans.com, started in February 2003, is one of the most widely read in Spanish and a true reference in Spain's technology panorama.