EFFICIENT CONSUMER RESPONSE (ECR)

ECR is the platform for cooperation between Fast Moving Consumer Goods (FMCG) manufacturers, distributors, retailers and service providers and acts as a joint initiative encouraging long term co-operation between trading partners across the whole food and grocery supply chain to create benefits for the consumer e.g. lowers prices, more choice variety, and better product availability.

A key driving principle of ECR is that through careful collaboration suppliers and retailers can identify ways in which it is possible to work together and improve the eficiency of business processes and procedures, reduce waste and do things in new ways in the supply chain – so that benefits can be

shared between suppliers, retailers and the consumer.

The Mission of ECR

is working together to fulfill consumer wishes better, faster and at less cost with a shared business process leading to shared benefits across the value chain.