www.flickr.com/photos/easyeffort/5254852466/

President and founder of EasyEffort manufacturing and creator of 12bxFitness Formula. Born in a small northern Ontario community with a love for outdoor activities.

Followed all the fitness gurus in the 60's. Wrestled and played football in highschool. Married early in life to his childhood sweetheart, fitness took a second place to a growing family. By 45 years of age financial bankruptcy changed his life. From extreme personal difficulties a fitness company was born.

EasyEffort manufacturing and the 12bx Fitness Formula emerged. EJ Reeves is inspired to help others to achieve personal fitness goals.