The term “DUB” has long been associated on the streets with the number 20. Through hip-hop music and culture, the term began to surface as the word describing big wheels - beginning to appear on luxury cars and SUVs as both a style upgrade and status symbol. It wasn’t until the launch of DUB Magazine that the term was solidified to describe the urban automotive scene…and thus an entirely new car culture had begun with DUB, the market authority.

DUB Magazine defines and shapes the urban automotive universe and the lifestyle it gave rise to. At its core, DUB has taken the cachet of “the cars of the stars” and matched it with the aspirations of early-adopting, trend-setting urban automotive enthusiasts. The resulting hybrid has launched a multi-million dollar automotive aftermarket industry as well as touched everything from music to fashion to personal electronics.

As the original “celebrity-driven vehicle” publication, DUB Magazine’s foresightful, tell-it-like-it-is approach to what is hot and what is not has demonstrated the authenticity necessary to earn the title “official voice of car culture” by its readers and the credibility to be considered the only real source for future trends in the custom automotive market by industry professionals and tastemakers alike.

Cutting-edge editorial, high-impact graphics and a commitment to keeping readers at the forefront of cool keeps DUB Magazine ahead of the imitators.