At Digital Growth Strategies, we help companies understand the potential of Internet based Web 2.0 communications technologies like blogs, microblogs (Twitter), social networks, communities widgets and wikis. As we come from the traditional advertising agency world, our objective is to provide clients with a strategic approach to incorporating these technologies with existing marketing efforts. The result is a customer-centric, migratory approach to social media with an unwavering eye on properly managing brand equity online.