Itamar Medeiros, from Brazil, currently lives in Germany where he works as VP of Design Strategy at SAP. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, United Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai [...]