We are here to serve our patients. It is our responsibility to listen and learn what our patients want, desire and need. We must continuously learn, show, teach and master the knowledge we have. Then we must offer it all to, and for the betterment of, our patients. We must act in earnest and in candour to provide our patients’ options in excellence, to the limit that they request and accept. The foundation of our mutual trust between our patients and health care providers is clarity, understanding and compassion.