Creative Director and shareholder of an ad agency called VVL/BBDO

Goes fanatically for broad audience.

Ideas are old. Channels are new.

Media and social media were invented 100 years to late.

If I had to work only for the money, I would work 30 minutes a week.

Before I was in doubt a lot. Now I'm not sure about that anymore.

Father of Sofie, Sarah and Flo.

Jogs 30 km a week.

Can't live without music.

Vice president of the Creative Club of Belgium.

Lives in and loves Leuven.