Several recent reports demonstrate that creative industries have a recognized important and transformative role in the EU‘s economy.

Creative industries are often defined as the main drivers of innovation and encompass an even bigger potential. In this regard, design is a powerful tool for innovation in new or emerging markets where user-friendly and appealing design is a must to create or enter the market.

However, there are still some barriers obstructing the full development of such potential. One of the main remaining barriers is the lack of knowledge about the potential use of advanced materials in designing new products.

The DAMADEI project seeks to raise awareness among designers and to provide them with the appropriate experience on how to take advantage of these huge opportunities regarding advanced materials.

In this way, design will be able to unlock its full potential as a driver of innovation and European competitiveness.

Check the map of the European Design and Advanced Materials sectors, as well as information about workshops and exhibitions at www.damadei.eu