Da Code is a designer brand established in 2009. We committed ourselves to bringing exhilaration and fun to those who value life and essences of things.

 

For long, we have been seeking such a brand, something geeky but beyond technology. It distinguishes the bearers, a tee or a person, while sticking to the core of the collective memory of the young demography. It is supposed to be a symbol across cultures, an indication of zeitgeist and history, and a system ready to be decrypted.

 

Hence cometh Da Code.

 

Da Code 是一个成立于 2009 年的设计品牌。它的使命很明确:帮那些在意事物内涵的人们获得日常生活中的更大乐趣。

 

Da,是黑人口音的英语定冠词 the,它有指向性,有限定功能,既指代独特的个体,也指代特征相一的群体。Code,源于拉丁语「手稿」(codex)一词,后有「代码」之意,成为计算机用语。

 

长期以来,我们试图寻找这么一个品牌——它富有科技感,又不受限于某个领域;它让每款产品都显得独特,同时又能代表拥有共同记忆的一个群体。我们意识到,我们需要寻找的是一个符号,一个被时代和历史赋予了更广阔的文化涵义的符号,一个可供特定人群破解的编码。

 

于是,Da Code 诞生了。

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