In September 2002 an idea transpired between two skateboarders, one an emerging photographer, the other with a background in art and design, both fresh to the city of Vancouver. They were eager to grow their abilities in these exciting surroundings - Canada's Mecca for skateboarding. Fuelled by the overwhelming acceptance of the idea of producing a new magazine exploring skateboard culture, and by the pleasure they found in creating mock magazine layouts that placed their friends in the spotlight, Sandro Grison’s (co-founder/owner/creative director) pastime was quickly transformed into a viable marketing tool for the like-minded brands that saw potential and need for such a magazine. In May of 2003 the premiere issue was launched during the National Skateboard Championships (Slam City Jam) in Vancouver BC.

Color Magazine showcases the best and most interesting elements of the culture of skateboarding. Presented in the highest graphic and bound quality, the publication stands as a timeless product, a record of the lives of skateboarders and the pride they share for a culture sprouted from a plank on four wheels.

Color fits the demands of today's skateboarders and contemporary artists through stunning photography, writing and artwork of the Canadian and global skateboarding community. Color is an outlet for creative expression and has continued to be the resource for aspiring skateboarders and established photographers, artists and graphic designers. Look to the countless collaborations between industry and creative professionals forged from issue to issue to attest to this fact. Because the world's largest movement in art and design currently draws from this particular street culture, as does the music and fashion industry of the world, Color not only feeds this current, but continues to expand what this culture is capable of by successfully combining creative abilities and cultural awareness. With direct involvement in the industry and its best emerging and established skateboarders, Color gives the most accurate glimpse not only of what is happening right now, but what to look for down the road.

Color Magazine feeds the growth of the culture its makers were brought up by. The most skilled and innovative people in skateboarding group together to provide an international outlet for creative expression and set the pace for lifestyle publications.

Today Color has published over 20 issues with accolades. It has inspired and influenced several other international magazines, playing an active roll in skateboarding’s shift form sport to enriched culture.