CHOPARD
Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard produces high precision watches and fine jewellery and stands for innovation, quality craftsmanship and authenticity.
Under the impetus of the Scheufele family, who bought the company in 1963, Chopard experienced a spectacular development. Renowned for its creativity and its state-of-the-art technology, it has become one of the leading names in the high-class watch and jewellery industry. Chopard belongs to a small number of luxury brands that offer a complete collection of watches and jewellery. The range includes gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and High Jewellery creations.
As a long-established watchmaker Chopard has an integral respect for the traditions of its past as well as a deep understanding of the need for forward-thinking and innovation in the modern world. Central to its philosophy is the coupling of expert craftsmanship with unparalleled aesthetic appeal and as such it boasts an expert team from across forty-five professional disciplines in the Fleurier, Meyrin, and Pforzheim workshops.
The family-owned company has grown and dramatically increased its involvement in retail in the last few years. Chopard opened its first boutique in Hong Kong in 1983. In 1998, there were less than 15 Boutiques. From then on, the development of boutiques accelerated, and by the end of 2009 there were more than 120 boutiques in major cities and in top rate tourist resorts.
Chopard & Cie SA
8, rue de Veyrot
1217 Meyrin 2
Switzerland
Tel. +41 22 719 31 31
Fax +41 22 719 31 35
- JoinedJanuary 2010
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