Rococo was founded in March 1983 by Chantal Coady. Coady graduated in Textile Design (Camberwell School of Art & Crafts) in 1981, and went on to complete an MSC Small Business Course.

Armed with a little knowledge, a dangerous passion for chocolate and a belief that there was room for a radically different approach to chocolate, she decided to open a shop in the King's Road (Chelsea, London).

More than 25 years later, and the author of three books about chocolate, Coady still pushes forward the boundaries of chocolate retailing.