Character is a San Francisco-based, independent creative agency with a passion for launching, rejuvenating and propelling brands. Our goal is to create lasting and meaningful relationships between our client's brand and their audience through smart thinking and intelligent design.

Achieving that goal involves much more than moving the needle (which is important, don’t get us wrong). It takes creating a lifestyle image and engaging people on a personal level. We strive to help brands become iconic and to help make products become part of a customer's self-image and everyday life.

Over the past 11 years we've had the pleasure of partnering with some of the world’s most renowned and revered lifestyle brands across multiple categories, from beverage, retail and e-commerce to footwear and consumer electronics. We've partnered with companies of all sizes and provided a wide range of services, from developing branding systems for successful startups like Android to designing global retail systems for established brands like Nike.

We enjoy what we do, we have fun, and we like meeting people and making friends along the way.