CharacterHotels was created in order to become the united voice of hotels of a particular identity standing out from the plethora of hotels existing in the tourist market.

The role of CharacterHotels is not only to determine the identity of every hotel /member with its predominant characteristics, its distinctiveness and singularities but also to determine the elements of the region it belongs to and make it distinguish.

The objective of CharacterHotels is for all the hotel units with these particular characteristics to work together into a common axis of promotion and advertising.