Carl F. Bucherer is the world-renowned Swiss watch brand based in Lucerne. Since its establishment 125 years ago, the firm has been owned by the Bucherer family. In 1919, they presented their first collection of precious contemporary ladies' watches in the premium market segment. Carl F. Bucherer aligns the finest watchmaking craftsmanship with the highest jeweler's art and continuously introduces an astonishing series of additional functions that are both refined and practical.