One day soon, if not already, Flickr will be used as a case study in marketing innovation in b-schools. A handful of people in Vancouver dragged the world into Web 2.0 and changed not just photo sharing but how we think of Web-based services. And when students read about how it all happened, they'll learn that it was C… Read more

One day soon, if not already, Flickr will be used as a case study in marketing innovation in b-schools. A handful of people in Vancouver dragged the world into Web 2.0 and changed not just photo sharing but how we think of Web-based services. And when students read about how it all happened, they'll learn that it was Caterina who led the marketing charge, running rings around Valley marketing managers with MBAs who thought -- wrongly -- that they knew better. What do you know? In the end, clever, driven, talented, and kind people win after all. Hooray for happy endings!

Hemingway was wrong. Courage is not grace under pressure. Caterina is. Caterina is whimsy in a hurricane. (Who else would throw doggerel verse into a snake-pit of second-guessing clients accusing her of caving in to the Patriot Act?) She's sharp business sense softened with humor and leavened with humility. Cat… Read more

Hemingway was wrong. Courage is not grace under pressure. Caterina is. Caterina is whimsy in a hurricane. (Who else would throw doggerel verse into a snake-pit of second-guessing clients accusing her of caving in to the Patriot Act?) She's sharp business sense softened with humor and leavened with humility. Caterina is smarts raised to the level of style. I've never even met this woman, but I know she's really cool.