C. Michael Bennis is a toy and advertising industry executive. Bennis attended Universidad Complutense in Madrid and later graduated from the University of Colorado. At the University of Colorado, Bennis was a member of the 1961 Big 8 Champion football team, and the 1962 Orange Bowl squad. Bennis also graduated from the Thunderbird School of Global Management. He is bilingual in English and Spanish and lives in Arizona. Rules of Engagement is his first book.