Breakthrough is a unique global human rights organization and a recognized pioneer of innovative social change. Working out of centers in the U.S. and India, we create game-changing pop culture and multimedia campaigns – including video games and music videos — that bring human rights issues and values into the mainstream, making them real and relevant to individuals and communities worldwide. Our in-depth trainings with young people, government officials, and community groups have ignited new generations of leaders to act for local and global human rights.

Our current initiative is Ring the Bell: One million men. One million promises, which calls on men worldwide to take concrete action to challenge violence against women. Our most internationally-lauded program to date, Bell Bajao (“Ring the Bell”) — recipient of a distinguished Cannes Silver Lion — challenges men and boys to take a stand against domestic violence. Our current initiatives seek to build a culture in which women’s human rights thrive, enabling us all to be safe in our homes and limitless in our ambitions.

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