As a strategic planner at a global advertising agency I see the time and energy that goes into producing great brands.

But as a girl on the street, with a fascination for human nature, I see brands unplugged.

Marketers and advertisers like to be the masters of their brands, but the truth is that brands belong to the people who eat, wear, play or drive them.

Brands Unplugged is a view of how brands live in the real world - beyond the perfectly produced commercial or the expertly executed event.

This collection of images and ideas is for anyone who wants to get closer to the truth about brands. I welcome your comments and contributions. I hope the reality inspires you.

Fran