If we had to come up with one word that describes B&Y, that word would be “THINKERS.” Thinking is what motivates us. You could say it’s our passion. It’s certainly what makes us different. When we look at the work we’ve done over the past 20 years, the common thread running through it is thinking. It doesn’t matter if it’s a direct mail piece, television spot, microsite or tweet. The end result is made possible only through careful, strategic, creative thinking. Though it seems like an obvious talent, not everyone is good at thinking. We hate to admit it, but it took us a while to recognize that little tidbit.