We believe in the power of vacation. We believe vacations make people happier by sharing time together, smiles and memories.

Our purpose is to share happiness, which we aspire to fulfill by providing choice, flexibility and quality through our points-based vacation ownership program, the Bluegreen Vacation Club®.

Since our beginning, we’ve advanced our purpose by cultivating relationships with those who share our passion for vacations, such as Bass Pro Shops®, one of America’s premier destination outdoor retailers. We are also the Official Vacation Ownership Provider for Choice Hotels®, one of the largest and most successful lodging companies in the world.

Staying true to our purpose has resulted in over 170,000 owners and their families who have chosen to share happiness at over 60 resorts in more than 40 popular destinations across the continental U.S. and the Caribbean.