The Blue Frontier Campaign was founded in 2003 by David Helvarg, author of Blue Frontier – Saving America’s Living Seas. It works to support seaweed (marine grassroots) efforts at the local, regional and national level, with an emphasis on bottom up organizing to bring the voice of citizen-activists into national decision-making that will impact our public seas. There are now some 2,000 blue groups working on ocean and coastal conservation but largely operating in isolation, and with little coordinated effort among them. Blue Frontier’s mission is to strengthen this ocean constituency through building unity, providing tools, and enhancing public awareness of both the challenges and solutions being offered by these groups to the various threats facing our living oceans.