Lee Xian Jie's wish is to tell the stories of people who struggle for a better living, and to help others understand and be involved in their future. Using words, photographs, and film, his wish is to pull audiences into a story and capture their attention on the issues presented.

As Editor of npTribune, Ngee Ann Polytechnic's newspaper, he redesigned the paper to focus on stories about people. The redesign received good feedback from editors from local and international newspapers and newswires.

In 2008, Xian Jie also co-organised a week-long photo exhibition, 'The Demon in the Water' at Vivocity, to spread word about water and sanitation issues in Cambodia, attracting over 5,000 people to learn about the increasingly important, but overlooked subject of contaminated water that Cambodians drink daily.

Xian Jie is working with Jeremy Boo on a campaign on dementia, Before We Forget, supported by the Lien Foundation. The campaign includes a website for the public to share their stories about dementia, and a documentary to be released in late 2012.