The Association was founded almost 30 years ago, and represents all strawberry growers in the Fraser Valley. The current membership is 38 growers.

As processing strawberries are a regulated commodity under the BC Vegetable Marketing Commission, the Association annually negotiates a price for strawberries with the strawberry processors.

The Association also administers the Strawberry Industry Development Fund which uses industry and trust fund money to support activities and projects that benefit the BC strawberry industry.