James Forrest is the Principal of Ambalogic and also the award-winning Web Creative Director of the Peabody Essex Museum, the oldest continuously operating museum in the United States.

With a background in new media design, fine art, and sound design, Jim's work presents new possibilities for the changing experiential landscape online and beyond.

Jim's work has been featured in many articles, presentations, and shows about personalization, bookmarking, cultural exchange, and community outreach. As part of PEM's award winning New Media team, he works to create rich, engaging experiences within varying learning models

and cultures.