Sony created the first digital camera in 1981 ("Mavica" Magnetic Video Camera), and continues to lead in photography development tools such as camera chipsets, the mirrorless camera, and other in camera features like the panoramic shoot, smile/face detection, eyelock focus to name a few.

To commemorate Sony's ingenuity, the catch phrase "Kodak moment" from the film era, should be renamed the "Mavica Moment" in the digital age. Gone were the days when we shot in the dark, spent tons of money developing film, all of which resulted in horrific disappointment. Now with digital photography, we can shoot as many pictures as we'd like at no cost, and with instant review, surprise is no longer an issue. With the help of post processing software, such as Photoshop, we can further enhance our photographs, and bring out the artistry in us. So enjoy snapping your Mavica Moment!