ALTA members advocate safe and efficient transfer of real estate and insist on high standards when searching land title records and preparing insurance documents. The industry seeks to eliminate risk before insuring, which provides the insured with the best possible chance of avoiding land title problems. But, title difficulties can and do occur, and members offer both owner's and lender's title insurance as effective safeguards.

Professionals in the real estate market, as well as the home buying public, benefit considerably from the commitment to excellence that is routine in the work of ALTA members. Involvement by a title company is often thought of as the catalyst that allows a real estate closing to proceed smoothly until completed.

ALTA also provides online information for consumers about the home buying and closing process.