Alex Sedano, born in 1978 in Granada, Spain, is a London based Creative Director, Graphic designer, Illustrator, Video Artist and Music Promoter/Events Manager.

He believes that design should be for everyone, and great design is emotive, practical and beautiful. He mainly enjoys working on print-based projects in the cultural sector including work for fashion & music industry based work, catalogues for artists, designers, promotional campaigns and a variety of other projects.

Alex works directly for clients but also freelances for studios. His recent work has stretched from catalogues, identities, posters & flyers for nightclubs, fashion designers and music bands to video installations and live visuals seen on many music venues, festivals, fashion shows and art galleries.

He is interested in creating work that answers a clients needs through experimentation and research.