AgriMissouri’s™ objective is to promote products grown, raised or processed in Missouri.

AgriMissouri™ represents food and non-food processed products including fresh fruits, vegetables, horticultural products and agritourism destinations throughout the state. The program identifies Missouri brands and destinations through marketing and communications assistance such as advertising, promotions and educational seminars.

To strengthen the AgriMissouri™ brand and services to members, the AgriMissouri™ staff works hard to implement an aggressive marketing plan that focuses on retail, wholesale, foodservice and direct-to-consumer market channels. We also provide training to our members by offering educational opportunities and access to trade shows.