Athena Analytics was started by a small group of people who are passionate about helping small businesses succeed. In fact, we are a small business ourselves, so we understand the day to day challenges you are facing.

Working in big business for decades, we learned how Fortune 500 companies use data and analytics to help make smarter business decisions. When the Athena team came across the fact that 66% of small businesses fail within their first 4 years, we realized that we could apply our skills and help the small business owner improve his or her chances for success.

At heart, we love the entrepreneurial spirit that drives the 28 millions small businesses in America. But what we don’t love, is the availability of usable information for the small business owner.

Well, there are some sources out there: Bureau of Labor Statistics, U.S. Census Bureau, Small Business Administration, and Data.gov. While these sources have a wealth of information, they are often overwhelming in scope.

We live in a golden age of information, yet no one is consolidating it for the small business owner in a simple, straightforward manner. It is not enough to just provide a data dump. The real value in analytics is being able to tell a customized story for your business.

Fear not intrepid entrepreneur, there is an option that has your needs in mind!

With insights on competitors, salaries, market sizing, and advanced statistics, Athena Analytics opens the door to a new era of smarter decision making for the small business.

Athena Analytics. Big insights for the small business.