Westwood is the most recognized urban DJ of the decade. He is regarded as the most influential figure in hip hop in Europe and as a pioneer of the UK scene.

Westwood broadcasts on BBC Radio One Saturday 9pm-12midnight and Tuesday 9pm to over 1.5 million listeners.

Westwood on Radio One is the top ranked hip hop show in the UK.Pimp My Ride UK is the most successful MTV UK production of all time and the second highest rated show in the history of MTV Europe,and is shown in every country in the world (expect America) including Africa, India, Denmark, Sweden, Norway, Holland, Italy, Germany, Poland, Turkey, Israel, Eastern Europe, Australia, Korea, Indonesia, Singapore, Fiji, Hong Kong & Macau, Malaysia, Papua New Guinea, Vietnam and Mongolia. Pimp My Ride UK accounts for 20% of the total MTV UK audience.