Brad M. Seippel is a multi-facet creator and the founder of Seippelabel. His work covers a variety of forms including photography, video, music production and audio engineering. Through his visual material, he invites the viewer to place less emphasis on technique and embrace the unintentional mistakes that often occur with aged electronics. He has exhibited his photography in the U.S. and China and several of his photographs have become album artwork for his music project, thruoutin.

As a youth growing up in Louisiana, Seippel spent time experimenting with images produced by digital camera malfunctions and later to light leaks and double exposure in film cameras. Starting from university he began archiving these pictures. The focus of his attention has always been concerned with the mixture of technology and the natural world. Currently Brad M. Seippel lives and works out of his studio in Beijing.