Dan Deutsch has been styling the who’s who of Los Angeles since he first opened his doors in 1969. He has taken the simple motto that glasses are “jewelry to the face” and the conviction that eyewear defines who you are from his youthful beginnings at the age of 17 to today: directing the largest independent chain of retail eyewear stores in LA. He serves as a frequent consultant to both eyewear designers and film/TV studios, traveling the world scouring for the latest and best are available to his clients. He has fit heads of state; music icons (Cher, Madonna, Elton and Quincy) and Hollywood movers and shakers.