Project WWHA: The Beauty of Body Hair is a crowd-funded artistic project that commissions professional quality fashion and beauty photography promoting body positivity and the ideal that body hair is beautiful.

Models in fashion, fitness, film and television the world over are awakening to a body image revolution where self-acceptance and finding beauty in and self-love for our bodies, just as they are, forms the seed of true happiness and self-worth. Project WWHA illustrates the connection between body hair and conventional beauty such that those who view our work have the option of seeing every hair on their body with love.

Through this project, the models we work with gain a greater degree of self-acceptance and confidence in their natural body image, affect the world around them and impact the lives of other men and women who deal with body image issues by spreading the conversation.

Project WWHA is supported through our website by individuals around the world from over 20 different countries that share our vision.