Dig Deep is a men’s streetwear brand that takes its inspiration from sport… more specifically, from the moments in sport when you have to decide how far you want to go.

We believe in giving 100%. We believe the difference between success and failure, between nearly and completely is that last, agonising 10%. Giving 90% is awesome but giving 100% is heroic. In sport sometimes you win and sometimes you lose, but giving your all throughout, regardless of outcome, makes you a winner every time.

We believe it’s about the last lap… the last ten yards… the last ten seconds… the last breath…

We launched on 30 March 2010 with a stunning collection of t-shirts, sweats, jeans, jackets, active wear and accessories, all sold exclusively on this website. Our clothes reflect our mantra, each style created with total precision, absolute care and maximum flare.

We want to be the best. We have big plans for the future within the world of sport, getting involved with a number of professional players, teams and organisations. But we’re also planning to take the fashion world by storm, with second-to-none design, graphics and production teams and some extremely exciting new collections on the way.