History

Our lab has been active in the retail sector since 1985. In 1996, after a successful course, the Heel productive unit, which now produces all clothes and accessories that are distributed to our stores, was founded. Today there are 4 Heel stores in Athens and a small, selected network of wholesale clients. Excluding our 4 stores, our clothes are available in 45 stores throughout Greece. We prefer our clothes to be of limited quantity and to be delivered in stores that completely match to our style. Our goal is to expand to other European countries.

Philosophy

More than a brand, Heel proposes an alternative production model based on teamwork, parity and fair work terms. While everyone is looking for an easy way, we fit to a world of creation, resistance and freedom designing and producing our products in Greece with an emphasis to the novelty of each garment. Fashion is for us a means of expressing our thoughts about life and nature from which we draw inspiration for the design of our clothes. The unique and bizarre design of our every garment makes them “Art ornaments” that are not static but liven up through all of you who choose to fill your style with a different touch.

This is the philosophy that makes our clothes so different!