Our philosophy is to provide "old fashioned" customer service while at the same time offering our customers the largest selection of quality and competitively priced merchandise.

Our well-trained staff strives to educate our customers to make informed decisions.

Today, Lullaby Lane is known throughout the San Francisco Bay Area as the most complete Baby and Kid's Superstore! We've been voted repeatedly by the San Mateo Times Newspaper Poll as the best baby store in San Mateo County.