After the success of Piazza Italia and Best of Italian Style, Annemarie Perenti created another district for refined, elegant and prestigious shopping inspired to the Beverly Hill's famous street, RODEO DRIVE.

RODEO DRIVE hosts EGO, Exclusive Glamorous Obsession, a community club for the fashion world lovers.

A place for fashion as creative opportunity, as aesthetic expression form of one's own personality, as sense maker, as idea of luxury, as style of life, as business. A place for fashion design, photography, music, created for self-expression and to be seen. A window on the last trends and a music club with international DJs.

EGO is the place for the fashion world lovers and a venue based on a monthly fee, payable on ATM just at the entrance of the club. The fee is 1000L$ per month, there is no way for automatic renew. First payment or renewal can be done on ATM on walkway in front of EGO, no refund for ban listed by rules violation.

Our guests will access to all the events, exclusive gifts and promotions in the Rodeo Drive, Best of Italian Style and Piazza Italia shops.

International DJs, the greatest live singers, exclusive parties and fashion events with the most famous designers.

Simply the best of SL entertainment.