My name is Pedro Laboy and over the past 15 years I have held senior positions with top digital, branding and advertising agencies. My areas of expertise are marketing strategy, digital media and analytics. My clients are both B2B and B2C and range from Fortune 500 to nonprofit organizations.

I write, blog and present at major marketing conferences on the topics of digital media, social marketing, data analytics, and branding. Furthermore, I am currently working on two books: one on marketing strategy and the other on digital technology.

I received an MA in Economics from George Mason University and an MBA from Ecole Nationale des Ponts et Chaussees in Paris, France. In addition, I have completed programs in integrated communications and marketing metrics from New York University and the Wharton School, respectively.

I am a member of the Marketing Metrics Council, the American Marketing Association, and the Association of Financial Professionals. I am fluent in Spanish, French and Portuguese. I am a former U.S. Army paratrooper.