Our city is full of life – it’s creative, energetic and cutting-edge. This city attracts people from all over the world. In an environment of unparalleled diversity, it captures the attitudes and lifestyles of people from over 180 nations and really makes the city by the Spree “the place to be.”

The be Berlin capital city advertising campaign was launched throughout Germany in early 2008. In 2009, the campaign is set to broaden its horizons and focus on an international audience.