The Asian Liver Center at Stanford University is the first non-profit organization in the United States that addresses the high incidence of hepatitis B and liver cancer in Asians and Asian Americans. Founded in 1996, the center uses a three-pronged approach towards fighting hepatitis B through outreach and education, advocacy, and research. Specifically, the Asian Liver Center spearheads educational outreach and advocacy efforts in the areas of hepatitis B and liver cancer prevention and treatment, serves as a resource for both the general public and health practitioners, and implements clinical and research programs.

In 2001, the Asian Liver Center launched the Jade Ribbon Campaign to raise awareness about hepatitis B and liver cancer in the Asian community.

The objective of the campaign is to increase awareness and provide ethnic-sensitive health information to the API community and health professionals in an effort to reduce this major health disparity and improve API health.

Gfolded like the Chinese character meaning "person" or "people," the Jade Ribbon symbolizes the united voices of those fighting hepatitis B and liver cancer worldwide. Join in, Join us! Stop liver cancer and hepatitis B!