Kenny Mac is a creative executive with a strong understanding of pop culture. Kenny is an entrepreneur who has an extensive career in lifestyle and experiential marketing. This started while he attended Howard University and he and his friend started a lifestyle-marketing agency called Direct Impulse.

After graduating from Howard Kenny moved to New York to be the Marketing Manager of VIBE magazine. Here he created experiential programs for advertisers such as Pepsi, Hennessy and Bloomingdales. After leaving VIBE Kenny held positions in Urban Fashion including Event Director at Mecca and International Marketing Director at Ecko. Spending some time in the work force in NY gave Kenny the courage to quit his job move his partners from DC to New York and focus on Direct Impulse.

In a one-bedroom apartment Kenny lived with his two business partners and set up office for them and five employees. Along with securing event and experiential marketing accounts, for clients like Diesel, Nike and Sean John, Direct Impulse launched a Black College magazine called YARDstyle. To bring in extra revenue Kenny and his partners used their skills as promoters to throw VIP events through out New York City. After 2 years of building the company and clients Direct Impulse was acquired by Alloy Marketing and Promotions.

After 3 years of working with Alloy as Director of Strategic Solutions, developing the Urban and Lifestyle Marketing Department, Kenny left to become the Fashion and Lifestyle Editor of Rolling Stone. Kenny became the face of the brand in the fashion industry. In this role Kenny was used heavily in media appearing as an expert on MTV, VH1, Style, and Showtime.

Kenny then left Rolling Stone to be Marketing Director to Sean “Diddy” Combs. Kenny’s primary duty was to over see all branding and marketing for Sean John and its licensees. Kenny worked heavily with Estee Lauder on Sean John Fragrances. He over saw the execution of events such as the “White Party” in Nikki Beach St. Tropez. Kenny also accompanied Sean “Diddy” Combs to several high-end events and meetings introducing him to public figures such as Leor Cohen and David Beckham.

Kenny felt need for change. He was hired and moved to LA by LVMH to make spirit brands 10 Cane Run and Belvedere Vodka relevant in LA pop-culture and celebrity circles. In this role Kenny began to work with iconic Hollywood brands such as HBO and Warner Brothers. Coming to LA and working with Hollywood brands sparked Kenny’s entrepreneurial spirit.

Seeing a void in entertainment and content Kenny felt the need to use his talents and connections to start Creative Contraband. He has identified a movement and has put together a team of professionals to create and develop content for consumers who are hip, smart and don’t tolerate bullshit. He accepts his responsibility in Creative Contraband and is driven by the quote he lives by “Anyone can be a boss, but it takes a special person to be a leader”.