io is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end "io" is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

To facilitate connections between businesses and stimulate industry growth "io" organizes numerous events throughout the year – including a high-level international industry ICE (www.ice08.com), monthly case studies/panels and networking events.

io represents over 200 interactive digital media companies and stakeholders including game developers, mobile content producers, e-Learning companies, education / training institutions, broadcasters, unions and guilds.