Summary:

10+ Years International Experience leading teams for top agencies, plus consistent record of motivating talent to peak performance.

Global Brand User Experiences: Sony, Vodafone, E-Plus, Siemens, Visa, T-Online Business, METRO Group AG, Lufthansa, Pioneer, Bodog, VW-Group, General Motors, Lee Jeans, Hugo Boss, Danone, Bizerba

Usability: persona development, ethnographic research, usability testing, contextual inquiry, heuristic evaluation, competitive analysis

Interaction Architecture: leveraging established user-centered design principles to build effective user experiences. Translate research findings into actionable insights, document the IA for concept models + wireframe-prototypes.

Social Media User Experiences: Strategically leveraging the elements in the “Sense of Community”. Developing social media that drives symbiotic relationships which leads to “stickiness” for successful online social networks. Plus Blogging about emerging trends that focus and reinforce best practices in Social Computing strategies.

In-Store Digital Shopping Experiences: 360º wireless solutions that embeds the online user experience in the retail environment. Empowering customers with informative and engaging experiences. Putting the knowledge literally in the customers hands such as: On-Cart Shopping Assistants, Info-Point Terminals and DV Signage. Strategically driving “Right-Time Right-Place” customer purchasing behaviour.

Knowledge Management: Collaborating with Key Stakeholders to

measure effects and maximize benefits into best-of-breed solutions with project teams, vendors and external partners. E.g. Effects Map modeling

Brainstorming Processes: Exploring innovation & creativity through facilitation, workshops, prototyping and visualization

Effective Communicator of ideas for presentations + a winning record in the development of new products & services.

Specialties:

Next Generation Technology: indepth knowledge and experience with technology for retail environments, incl.: RFID, DV-Signage, Instore TV On-Demand, Digital-Shopping-Assitants and WLAN-Infoterminals

Advanced user of New Media Industry graphics software

Usability methodology: W3.org Usabilty standards, iA Prototyping, Persona Development, Contextual Enquiry, Affinity Diagramming and Evaluation