Democracy is a new PR agency for a new way of thinking.

We believe your brand isn't defined by you - but by the people who talk about you.

Journalists, employees, consumers and stakeholders all have a voice - and some are talking louder than before.

Tea-break gossip has become reputation-making global chatter on web sites, blogs, podcasts and social networks.

Today public relations is about more than talking to the press - brands need to have conversations with all of their publics, whether they're on Facebook or reading the FT.

Conversations will happen with or without you - the only way to shape them is to get involved.